Throughout the journey in wonderland Alice encounters many characters that appear to be oddly familiar. To me it seemed that they are children’s interpretations of adult personalities. Therefore, my concept was to create a book cover where one of the characters would be transformed in an absurd and funny way.
One of the challenges of the Alice’s cover brief was to make cover design stand out from many other children's books when it’s placed on a shelf in the bookshop. It had to attract not only kids but adults too.
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