JURATE LAU

Portfolio

Kulturhavn Festival 2015
Poster & icon design
About Project
The Copenhagen Harbour Festival is an event that attracts a wide range of public, booming with an array of different cultural events spread across amazing harbour locations. All of this is what triggered my Kulturhavn poster design idea to ‘explode’.
What is the best way to depict harbour spirit if not with bright blasting watercolours? The chosen colours represent the vivid harbour environment; the blends of yellow, turquoise and coral introduce green as well as orange tones. The usage of icons is another element to attract different audiences, especially younger ones, inciting them to discover the coded message inside the design.
The Kulturhavn logo is like a small puzzle as it has two hidden letters that help to capture viewer’s attention. The logo works well when it is split in two lines as well as when it’s in a single continuous line.
image
image
image
image
symbols only_white_200
Each icon has a meaning; however, when you look at them there is enough space for personal interpretation. These icons represent numerous exciting activities and the whole Copenhagen Harbour experience. They can be used as a signage system in the maps and throughout the city.
List of icons:
Festive balloon: art events; Anchor: meeting points; Ball: land sports/activities; Bridge: connections/travelling; Fireworks: special events; Flag: places not to miss; Movement: dances; Paddles: water sports/activities; Sound waves: concerts; Calm wave: spots to relax.
image
Exploring color blends, tones and brush strokes.
watercolour-versions_small
  • JURATE LAU
  • JURATE LAU
  • JURATE LAU
  • JURATE LAU
  • JURATE LAU
  • JURATE LAU


Copyright © 2015