JURATE LAU

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uBelt logo
Logo design
About Project
The uBelt logo was created for the startup company offering customisable leather belts.
The target audience is male between 25 and 40 years old who has a sense of style. The logo had to look artisan with a modern touch.
My approach was curvy hand lettered type placed within the circle. I tried to use positive and negative spaces when combining smaller case ‘u’ with capital ‘B’ to get the belt tip shape as well as a continuation of the letter ‘B’ stem.
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The first sketch and logo development
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